Advertising & Graphic Design

Contact(s): Josh Gooch

The Advertising and Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic promotional materials.

Students will be trained in the development of concept and design for promotional materials such as newspaper and magazine advertisements, posters, folders, letterheads, corporate symbols, brochures, booklets, preparation of art for printing, lettering and typography, photography, and electronic media.

Graduates should qualify for employment opportunities with graphic design studios, advertising agencies, printing companies, department stores, a wide variety of manufacturing industries, newspapers, and businesses with in-house graphics operations.

Learning Outcomes

Upon completion of this program, students will be able to:

  • Demonstrate an application of design theory using industry standard software.
  • Showcase advanced software skills in industry-specific software.
  • Progress a concept to creation following graded project timeline milestones of Roughs Presentation and Idea Critique, Digital Comp Critique, and Complete Project Submission.
  • Create complete output-specific design files meeting specific industry standards for web and print.
  • Demonstrate the ability to answer a client brief through effective visual communication solutions.

Advertising and Graphic Design – Associate in Applied Science – A30100

Plan of Study Grid
First Year
FallCredit Hours
ACA 111 College Student Success 1
CIS 110 Introduction to Computers 3
DES 125 Visual Presentation I 2
DES 135 Principles and Elements of Design I 4
ENG 111 Writing and Inquiry 3
GRD 110 Typography I 3
 Credit Hours16
Spring
ENG 112
Writing and Research in the Disciplines
or Professional Research Reporting
3
GRD 131
Illustration I
or Technical Illustration
2
GRD 141 Graphic Design I 4
GRD 151 Computer Design Basics 3
WEB 111 Introduction to Web Graphics 3
 Credit Hours15
Summer
ART 111 Art Appreciation 3
Technical Elective 3
 Credit Hours6
Second Year
Fall
GRA 121 Graphic Arts I 4
GRD 142 Graphic Design II 4
GRD 152 Computer Design Techniques I 3
MAT 143
Quantitative Literacy
or Precalculus Algebra
3
Social Science Elective * 3
 Credit Hours17
Spring
GRD 241 Graphic Design III 4
GRD 280 Portfolio Design 4
WBL 111 Work-Based Learning I 1
Technical Elective 6
 Credit Hours15
 Total Credit Hours69

Technical Electives

BUS 110Introduction to Business3
CET 111Computer Upgrade/Repair I3
CTS 115Information Systems Business Concepts3
CTS 120Hardware/Software Support3
CTS 125Presentation Graphics3
GRD 167Photographic Imaging I3
MKT 120Principles of Marketing3
NOS 110Operating Systems Concepts3
SGD 1143D Modeling3
SGD 161Simulation and Game Animation3
SGD 162Simulation and Game 3-D Animation3
SGD 164Simulation and Game Audio and Video3
WEB 110Internet/Web Fundamentals3
WEB 120Introduction to Internet Multimedia3

*Please see the Suggested Humanities and Social/Behavioral Science Elective List for AAS Majors webpage.

Advertising and Graphic Design Diploma Option – D30100

Plan of Study Grid
First Year
FallCredit Hours
ACA 111 College Student Success 1
CIS 110
Introduction to Computers
or Basic PC Literacy
3
DES 125 Visual Presentation I 2
DES 135 Principles and Elements of Design I 4
GRA 121 Graphic Arts I 4
GRD 110 Typography I 3
 Credit Hours17
Spring
GRD 131 Illustration I 2
GRD 141 Graphic Design I 4
GRD 142 Graphic Design II 4
GRD 151 Computer Design Basics 3
WEB 111 Introduction to Web Graphics 3
 Credit Hours16
Summer
ENG 111 Writing and Inquiry 3
Humanities Elective * 3
 Credit Hours6
 Total Credit Hours39

*Please see the Suggested Humanities and Social/Behavioral Science Elective List for AAS Majors webpage.

Advertising and Graphic Design Web Design Diploma Option - D30100W

Plan of Study Grid
First Year
FallCredit Hours
ACA 111 College Student Success 1
CIS 110 Introduction to Computers 3
DES 125 Visual Presentation I 2
GRD 152 Computer Design Techniques I 3
MKT 120 Principles of Marketing 3
WEB 110 Internet/Web Fundamentals 3
 Credit Hours15
Spring
GRD 141 Graphic Design I 4
GRD 151 Computer Design Basics 3
WEB 111 Introduction to Web Graphics 3
WEB 115 Web Markup and Scripting 3
WEB 140 Web Development Tools 3
 Credit Hours16
Summer
ART 111 Art Appreciation 3
ENG 111 Writing and Inquiry 3
 Credit Hours6
 Total Credit Hours37

Advertising and Graphic Design Certificate Option – C30100

Gainful Employment Disclosure

Plan of Study Grid
First YearCredit Hours
ACA 111 College Student Success 1
DES 125 Visual Presentation I 2
DES 135 Principles and Elements of Design I 4
GRD 110 Typography I 3
GRD 131 Illustration I 2
GRD 141 Graphic Design I 4
 Credit Hours16
 Total Credit Hours16

Advertising and Graphic Design CCP

Tuition-waived program for Career & College Promise (high school juniors and seniors)

DES 125Visual Presentation I2
DES 135Principles and Elements of Design I4
GRD 110Typography I3
GRD 131Illustration I2
GRD 141Graphic Design I4
Total Credit Hours15