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Advertising & Graphic Design
Contact(s): Josh Gooch
The Advertising and Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic promotional materials.
Students will be trained in the development of concept and design for promotional materials such as newspaper and magazine advertisements, posters, folders, letterheads, corporate symbols, brochures, booklets, preparation of art for printing, lettering and typography, photography, and electronic media.
Graduates should qualify for employment opportunities with graphic design studios, advertising agencies, printing companies, department stores, a wide variety of manufacturing industries, newspapers, and businesses with in-house graphics operations.
Learning Outcomes
Upon completion of this program, students will be able to:
- Demonstrate an application of design theory using industry standard software.
- Showcase advanced software skills in industry-specific software.
- Progress a concept to creation following graded project timeline milestones of Roughs Presentation and Idea Critique, Digital Comp Critique, and Complete Project Submission.
- Create complete output-specific design files meeting specific industry standards for web and print.
- Demonstrate the ability to answer a client brief through effective visual communication solutions.
- Advertising and Graphic Design - Associate in Applied Science
- Advertising and Graphic Design - Diploma Option
- Advertising and Graphic Design - Web Design Diploma Option
- Advertising and Graphic Design - Certificate Option
- Advertising and Graphic Design - CCP
Advertising and Graphic Design – Associate in Applied Science – A30100
| First Year | ||
|---|---|---|
| Fall | Credit Hours | |
| ACA 111 | College Student Success | 1 |
| CIS 110 | Introduction to Computers | 3 |
| DES 125 | Visual Presentation I | 2 |
| DES 135 | Principles and Elements of Design I | 4 |
| ENG 111 | Writing and Inquiry | 3 |
| GRD 110 | Typography I | 3 |
| Credit Hours | 16 | |
| Spring | ||
| ENG 112 or ENG 114 |
Writing and Research in the Disciplines or Professional Research & Reporting |
3 |
| GRD 131 or GRD 230 |
Illustration I or Technical Illustration |
2 |
| GRD 141 | Graphic Design I | 4 |
| GRD 151 | Computer Design Basics | 3 |
| WEB 111 | Introduction to Web Graphics | 3 |
| Credit Hours | 15 | |
| Summer | ||
| ART 111 | Art Appreciation | 3 |
| Technical Elective | 3 | |
| Credit Hours | 6 | |
| Second Year | ||
| Fall | ||
| GRA 121 | Graphic Arts I | 4 |
| GRD 142 | Graphic Design II | 4 |
| GRD 152 | Computer Design Techniques I | 3 |
| MAT 143 or MAT 171 |
Quantitative Literacy or Precalculus Algebra |
3 |
| Social Science Elective * | 3 | |
| Credit Hours | 17 | |
| Spring | ||
| GRD 241 | Graphic Design III | 4 |
| GRD 280 | Portfolio Design | 4 |
| WBL 111 | Work-Based Learning I | 1 |
| Technical Elective | 6 | |
| Credit Hours | 15 | |
| Total Credit Hours | 69 | |
Technical Electives
| Code | Title | Credit Hours |
|---|---|---|
| BUS 110 | Introduction to Business | 3 |
| CET 111 | Computer Upgrade/Repair I | 3 |
| CTS 115 | Information Systems Business Concepts | 3 |
| CTS 120 | Hardware/Software Support | 3 |
| CTS 125 | Presentation Graphics | 3 |
| GRD 167 | Photographic Imaging I | 3 |
| MKT 120 | Principles of Marketing | 3 |
| NOS 110 | Operating Systems Concepts | 3 |
| SGD 114 | 3D Modeling,SGD 3D Modeling I | 3 |
| SGD 161 | Simulation and Game Animation,SGD 2D Animation | 3 |
| SGD 162 | Simulation and Game 3-D Animation,SGD 3D Animation I | 3 |
| SGD 164 | Simulation and Game Audio and Video,SGD Audio/Video | 3 |
| WEB 110 | Web Development Fundamentals,Internet/Web Fundamentals | 3 |
| WEB 120 | Introduction to Internet Multimedia | 3 |
*Please see the Suggested Humanities and Social/Behavioral Science Elective List for AAS Majors webpage.
Advertising and Graphic Design Diploma Option – D30100
| First Year | ||
|---|---|---|
| Fall | Credit Hours | |
| ACA 111 | College Student Success | 1 |
| CIS 110 or CIS 111 |
Introduction to Computers or Basic PC Literacy |
3 |
| DES 125 | Visual Presentation I | 2 |
| DES 135 | Principles and Elements of Design I | 4 |
| GRA 121 | Graphic Arts I | 4 |
| GRD 110 | Typography I | 3 |
| Credit Hours | 17 | |
| Spring | ||
| GRD 131 | Illustration I | 2 |
| GRD 141 | Graphic Design I | 4 |
| GRD 142 | Graphic Design II | 4 |
| GRD 151 | Computer Design Basics | 3 |
| WEB 111 | Introduction to Web Graphics | 3 |
| Credit Hours | 16 | |
| Summer | ||
| ENG 111 | Writing and Inquiry | 3 |
| Humanities Elective * | 3 | |
| Credit Hours | 6 | |
| Total Credit Hours | 39 | |
*Please see the Suggested Humanities and Social/Behavioral Science Elective List for AAS Majors webpage.
Advertising and Graphic Design Web Design Diploma Option - D30100W
| First Year | ||
|---|---|---|
| Fall | Credit Hours | |
| ACA 111 | College Student Success | 1 |
| CIS 110 | Introduction to Computers | 3 |
| DES 125 | Visual Presentation I | 2 |
| GRD 152 | Computer Design Techniques I | 3 |
| MKT 120 | Principles of Marketing | 3 |
| WEB 110 | Web Development Fundamentals,Internet/Web Fundamentals | 3 |
| Credit Hours | 15 | |
| Spring | ||
| GRD 141 | Graphic Design I | 4 |
| GRD 151 | Computer Design Basics | 3 |
| WEB 111 | Introduction to Web Graphics | 3 |
| WEB 115 | Web Markup and Scripting | 3 |
| WEB 140 | Web Development Tools | 3 |
| Credit Hours | 16 | |
| Summer | ||
| ART 111 | Art Appreciation | 3 |
| ENG 111 | Writing and Inquiry | 3 |
| Credit Hours | 6 | |
| Total Credit Hours | 37 | |
Advertising and Graphic Design Certificate Option – C30100
| First Year | Credit Hours | |
|---|---|---|
| ACA 111 | College Student Success | 1 |
| DES 125 | Visual Presentation I | 2 |
| DES 135 | Principles and Elements of Design I | 4 |
| GRD 110 | Typography I | 3 |
| GRD 131 | Illustration I | 2 |
| GRD 141 | Graphic Design I | 4 |
| Credit Hours | 16 | |
| Total Credit Hours | 16 | |
Advertising and Graphic Design CCP
Tuition-waived program for Career & College Promise (high school juniors and seniors)
| Code | Title | Credit Hours |
|---|---|---|
| DES 125 | Visual Presentation I | 2 |
| DES 135 | Principles and Elements of Design I | 4 |
| GRD 110 | Typography I | 3 |
| GRD 131 | Illustration I | 2 |
| GRD 141 | Graphic Design I | 4 |
| Total Credit Hours | 15 | |