SCC Course Catalog

Marketing and Retailing (MKT)

Prefix	Number	Title	Contact / Credit Hours
MKT	120	Principles of Marketing	3/3

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.

Prerequisite: none

Corequisite: none

Prefix	Number	Title	Contact / Credit Hours
MKT	220	Advertising and Sales Promotion	3/3

This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.

Prerequisite: none

Corequisite: none

Prefix	Number	Title	Contact / Credit Hours
MKT	223	Customer Experience	4/3

This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations.

Prerequisite: none

Corequisite: none

Prefix	Number	Title	Contact / Credit Hours
MKT	225	Marketing Research	3/3

This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results.

Prerequisite: Take MKT-120

Corequisite: none

Prefix	Number	Title	Contact / Credit Hours
MKT	232	Social Media Marketing	4/3

This course is designed to build students' social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses.

Prerequisite: none

Corequisite: none